Cucurvita produces natural foods and supplements using Styrian pumpkin from Austria. The challenge was to achieve a premium presence without becoming exclusionary, while standing out among the competition. The seed itself is small and understated, so rather than keeping it secondary, we brought it forward: enlarging it into the foundational element that structures the entire packaging system. From this concept, we developed the logo and the color palette, designed to work seamlessly across [format] and [format].